Farfetch Tech Blog

Must Read

Fight, Flight or Pay

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Husband, father, former water polo athlete, now an obstacle course runner with Nikes. Passionate about data and product development.

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13 Oct 2020

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Culture

Experimentation at FARFETCH: An Introduction

By Gregory Sherwin

Gregory Sherwin

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Human-centric, curiosity-driven technologist enamored with complex systems, platform design, MTN 94 spray paint, and Brunello Cucinelli.

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01 Sep 2020

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Technology

Mobile App Launch Performance II

By Gonçalo Alvarez

Gonçalo Alvarez

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At Farfetch for 5 years. Has built his career in mobile development with sheer curiosity for the most complex tech matters. Carhartt enthusiast.

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10 Aug 2020

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Product

Recommendations in emails - Pretty close to rocket surgery

By Carlos Carvalheira

Carlos Carvalheira

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Machines don't know everything, that's why it's called Machine Learning. I'm the Teacher. Nike is in the curriculum.

13 Aug 2020

Fight, Flight or Pay

By Pedro Cerqueira

Pedro Cerqueira

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Husband, father, former water polo athlete, now an obstacle course runner with Nikes. Passionate about data and product development.

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13 Oct 2020

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Culture

Be Human, and make a home

By Alison Awoyera

Alison Awoyera

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Like Ms FENTY, has a way with words. Founder: ITSBLACKOWNED.COM showcasing brilliant, Black-owned brands.

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1 - Be Human, and make a home

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06 Oct 2020

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Culture

Inside FARFETCH's collaboration culture

By Cipriano Sousa

Cipriano Sousa

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At FARFETCH since the beginning. Over 20 years of experience in tech and e-commerce industries and at FARFETCH. Gucci admirer.

28 Sep 2020

How to be accessible

By Danilo José

Danilo José

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In a journey at Farfetch. Passion about technology in general and entrepreneur of ideas. Off-White Consumer.

Top Stories

1 - How to be accessible

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Natalia Trevisan

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Enthusiast about automated testing with a crazy life accompanied by trips, coffee and good food. Off-White lover.

Top Stories

1 - How to be accessible

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27 Aug 2020

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Technology

Is Refactoring a way to speed up delivery?

By Carlos Corrêa da Silva

Carlos Corrêa da Silva

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Adept of the Software Craftsmanship movement and passionate about Extreme Programming. Loves coding iOS and wearing The North Face.

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13 Aug 2020

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Technology

Mobile App Launch Performance II

By Gonçalo Alvarez

Gonçalo Alvarez

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At Farfetch for 5 years. Has built his career in mobile development with sheer curiosity for the most complex tech matters. Carhartt enthusiast.

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10 Aug 2020

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Data

Analytics Tracking - a Mobile Perspective

By Diogo Balseiro

Diogo Balseiro

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Passionate about iOS, books and gaming. Now busier changing diapers. Kenzo enthusiast, on behalf of the missus.

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20 Jul 2020

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Technology

AB Testing Mobile Apps - iOS

By David Silva

David Silva

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A passionate tech guy and Hip Hop culture enthusiast, with my Adidas and me close as can be.

Top Stories

1 - AB Testing Mobile Apps - iOS

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14 Jul 2020

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Product

FARFETCH partners with Syte to power our new in-app visual search feature

By Sara Wood

Sara Wood

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Over 20 years of building exciting, useful, and innovative experiences for our customers - all this on Saint Laurent heels.

16 Jan 2019

Fight, Flight or Pay

By Pedro Cerqueira

Pedro Cerqueira

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Husband, father, former water polo athlete, now an obstacle course runner with Nikes. Passionate about data and product development.

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13 Oct 2020

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Product

Recommendations in emails - Pretty close to rocket surgery

By Carlos Carvalheira

Carlos Carvalheira

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Machines don't know everything, that's why it's called Machine Learning. I'm the Teacher. Nike is in the curriculum.

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13 Aug 2020

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Product

The FARFETCH Marketplace Flywheel & Product Development Supercharged

By Pedro Cerqueira

Pedro Cerqueira

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Husband, father, former water polo athlete, now an obstacle course runner with Nikes. Passionate about data and product development.

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02 Apr 2020

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Story Tellers View All

Cipriano Sousa

Chief Technology Officer

At FARFETCH since the beginning. Over 20 years of experience in tech and e-commerce industries and at FARFETCH. Gucci admirer.

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Hélder Dias

VP Engineering

Sports lover, total comics and anime nerd, and compulsive shopper of Black High Tops sneakers (go well with just about anything).

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Eve Brill

Head of Product Marketing - Platform

Passionate about product and fashion. Dreaming of Ganni dresses.

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Sian Keane

Chief People Officer

A mother of two and a global citizen with a curious interest in human behaviour. Committed to creating innovative, engaging and meaningful people initiatives. My favourite brand is Celine.

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