FARFETCH partners with Syte to power our new in-app visual search feature

I was thrilled when we partnered with Syte, visual AI startup, to power our new in-app visual search feature on iOS. The feature lets users upload pictures and the app will then analyse and serve the product or a similar one. It is the ultimate connection between on and offline inspiration.

One of my favourite aspects of Farfetch is our innovative core and our love for our customer. We have an unrivalled range of amazing fashion, and we want our customers to find the right product at the right time. 

Our customers have responded positively so far. People look for inspiration in varied ways. Whether it’s a screenshot from social media or a favourite blogger, there is a lot of style inspiration going untapped.  This feature will help bring our customers' inspiration a reality they can wear.

By implementing the visual search feature, we want to offer customers more options for enhanced fashion discovery across all our touch points and our customers have responded positively so far. By allowing them to show us what they are interested in we gain a deeper understanding of their needs, are able to inspire them with fashion based on what they are looking for, and enable a more personalised shopping experience.

With the visual search feature, we want to offer customers more options for enhanced fashion discovery across all our touch points.

All of this for the love of fashion and to amaze our customers!